The challenge is to creatively articulate, using images, colour, texture and movement, the core essence of what your company stands for. It is the overarching story of what makes you tick. A brand identity talks to your corporate culture, business fundamentals and best practices. It leaves an impression which becomes indelibly etched in the minds of your clients, competitors and the public. It tells your story.

ALD- Brands

BRENTWOOD BAY LODGE & SPA – Brentwood Bay, Canada
This internationally acclaimed hotel required a complete brand identity system including colour palette, typography and wayfinding system.


MS. WINNIE – Tokyo, Japan
A retail project directed by ALD, included an brand identity system, colour palette, poster series, signage systems and point of purchase displays.


ALD- Winnie

OCEAN RIVER SPORTS – Victoria, Canada
This original, Victoria waterfront retailer of the finest kayak, stand up paddle and water sports clothing came to ALD to create a graphic that could be applied to all print, signage, online media and garments.

ALD- Ocean

Having been honoured as being the first Canadian illustrator to work with Starbucks, the company returned with another commission. This time it was to design and illustrate the official Canadian coffee card. The success of this design prompted VISA to select the artwork for use as the face of their DUETTO card.


VANS Off The Wall + Baggins Shoes – USA/Canada
2014, Andrew Lewis Design will be releasing a series of limited edition Vans running shoes featuring the original artwork and posters of Andrew Lewis.

ALD- Vans


Well, it was fun while it lasted. An amazing story of how a little 400 sq. ft. retailer grew and grew and grew then one day it was no longer. ALD was commissioned to design the brand identity, packaging, posters, advertising campaigns and signage systems.


It is the “absolute” of pure design. A poster should be ageless. It must connect with its contemporary audience but it must be able to stand the test of time, to continue to convey a story far beyond its original use and intention. To date, Andrew Lewis has designed over 600 posters, with a total print run of almost one million copies produced for distribution around the world. Please look at our Poster section and also Shop to see what posters and limited edition prints are for available for purchase.

ALD Vespa Poster