Vancouver Island Muse Winery rebranded!
Jane and Peter Ellmann approached me to redesign their wine labels having just taken over Chalet Estate Winery. I said I would be delighted to but we need to 1) change the name of the winery and 2)create a fresh new brand identity system. I brought in Su Grimmer from Flycatcher Communicationsto direct the rebranding (name and words) and me (logo and brand/packaging) and Muse Winerywas born. It was a hell of a lot of fun but more importantly sales have soared for new owners!